Clean Water Foundation

Taking the pledge not to flush

Working with the Clean Water Foundation and the Ontario Clean Water Agency, we created the I don't flush campaign consisting of public service announcements to inform the public on what can and cannot be flushed down the toilet. Our campaigns led to a flush of fantastic ideas including a pledge taken by well-known Canadians to not throw their unwanted medication, personal hygiene products, household hazardous waste and FOG (Fats, Oils and Grease) down the toilet. With printed postcards, animated TV spots (that were also screened in theatres and online), radio ads and social media content, Green Living Enterprises produced informative yet cheeky and fun solutions to a significant environmental concern: protecting our Great Lakes and water treatment plants.


participating municipalities


tonnes of pharmaceuticals diverted from improper disposal sinc 2013

30 million

media impressions generated


increase in pharmaceutical take-back to pharmacies across Ontario during the campaign

Services Provided

Strategy & Planning
Audio Production
Art & Creative Direction
Content Co-Development
Marketing Communications Design
Media Buying
Motion Design
Program Co-Production
Project Management
Video Direction & Editing