Green Energy Savings with power bars
 

IESO

Empowering customers to save electricity

The Electronics Take Back Pilot — a collaboration with IESO, Best Buy and Toronto Hydro — encouraged residential customers in Toronto to collect an electricity-saving Advanced Power Strip (APS) in exchange for decommissioning their dated, inefficient electronics. Approximately 10,000 Toronto Hydro customers who completed a short survey received a free APS valued at $100.

Using social media marketing, The Electronics Take Back Pilot was a successful avenue to educate Toronto Hydro customers on phantom power, energy conservation behaviours and the benefits of trading in older, less efficient electronics. Distributing the Advanced Power Strips helped target plug load and reduce standby-energy losses.

Advanced Power Strip - Campaign ads IESO 1 IESO 4 IESO
10,000

advanced power strips given away

9,181

pounds of electronic waste collected and decommissioned

9,657

survey entries received

5,567,330

media impressions generated

Services Provided

Art & Creative Direction
Audio Production (Radio)
Exhibit Production & Design
Event Production & Management
Marketing Communications Design
Media Buying
Print Production & Distribution
Program Production
Project Management
Social Media Management