Scotiabank’s EcoLiving Program
Reducing your footprint, growing your savings
Our team developed EcoLiving, a multi-channel program including a website, an award event and a custom published magazine that would not only advise consumers as to how they could save resources and energy by upgrading appliances, fixtures and insulation, but demonstrated how they could save money on those upgrades by taking advantage of provincial and federal rebates.
The Scotiabank EcoLiving program realized significant earned media attention and Scotiabank won both the Green 30 Award and the Excellence in Corporate Responsibility Award.
Canadians reached per issue
in earned media
(more than 180 stories)
increase in web traffic over the course of 3+ years
qualified business leads
Strategy & Planning
Art & Creative Direction
Marketing Communications Design