Scotiabank - home renovations
 

Scotiabank’s EcoLiving Program

Reducing your footprint, growing your savings

Our team developed EcoLiving, a multi-channel program including a website, an award event and a custom published magazine that would not only advise consumers as to how they could save resources and energy by upgrading appliances, fixtures and insulation, but demonstrated how they could save money on those upgrades by taking advantage of provincial and federal rebates.

The Scotiabank EcoLiving program realized significant earned media attention and Scotiabank won both the Green 30 Award and the Excellence in Corporate Responsibility Award.

Scotiabank EcoLiving issue 1 magazine cover
1 million

Canadians reached per issue

$73 million

in earned media
(more than 180 stories)

650%

increase in web traffic over the course of 3+ years

29,000

qualified business leads

Services Provided

Strategy & Planning
Art & Creative Direction
Custom Publishing
Content Development
Editorial Design
Marketing Communications Design
Program Production
Project Management