The Home Depot - gardening

The Home Depot

Opening eyes to Eco Options

The Home Depot challenged Green Living Enterprises to drive sales of eco-friendly products and services and to effectively communicate this aspect of their Corporate Social Responsibility program to consumers.

We conceptualized, designed and launched the bi-annual Eco Options Magazine, an Eco Options calendar including coupons to further develop the brand, and the Eco Options Renovation Contest, a national competition for homeowners.

This project resulted in an impressive increase in Eco Options product sales and Eco Options Magazine became Canada’s largest circulated custom publication, with a reach of more than one million consumers.

The Home Depot Eco Options covers The Home Depot magazine spread The Home Depot magazine spread The Home Depot magazine spread

Boosted brand awareness & recognition through consistent campaigning


Eco Options magazines distributed per issue in all Home Depot stores in Canada

1 Million+

consumers reached

Services Provided

Strategy & Planning
Advertising Design
Art & Creative Direction
Custom Publishing
Content Development
Editorial design
Marketing Communications Design
Program Production
Project Management