The Home Depot
Opening eyes to Eco Options
The Home Depot challenged Green Living Enterprises to drive sales of eco-friendly products and services and to effectively communicate this aspect of their Corporate Social Responsibility program to consumers.
We conceptualized, designed and launched the bi-annual Eco Options Magazine, an Eco Options calendar including coupons to further develop the brand, and the Eco Options Renovation Contest, a national competition for homeowners.
This project resulted in an impressive increase in Eco Options product sales and Eco Options Magazine became Canada’s largest circulated custom publication, with a reach of more than one million consumers.
Boosted brand awareness & recognition through consistent campaigning
Eco Options magazines distributed per issue in all Home Depot stores in Canada
Strategy & Planning
Art & Creative Direction
Marketing Communications Design