Launching a Passion for e-Recycling School Challenge

We created an e-waste campaign for Samsung to encourage consumer recycling of electronics in exchange for free admission to the Green Living Show. In addition, we developed an education module for students and teachers with an opportunity to win a $10,000 technology grant for their school. The campaign was further supported by events at select Sears and RBC locations, extensive promotion to both traditional and green media, outreach through municipal sustainability offices, and to youth and teachers through school boards and eco mentor programs.

It was an enormous success and Samsung expanded the program internationally, making it available in five languages.


individual participants


increase of teacher and student participation


pounds of e-waste recycled


schools involved

Services Provided

Strategy & Planning
Art & Creative Direction
Content Development
Marketing Communications Design
Media Buying
Program Production
Project Management
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