SickKids

Creating a partnerships to help sick kids

Green Living Enterprises discovered a unique opportunity to help SickKids achieve their goal of building new state of the art facilities and replace their aging infrastructure. By combining Toronto Hydro’s goal of converting their customer base to paperless billing with SickKids' goals of raising funds, we saw a massive opportunity to build a program that helped a critical social and environmental cause.  

Through Green Living Enterprises' campaign, Toronto Hydro diverted the money saved from cutting paper and postage costs to Sick Kids. Our leveraged print, digital and radio communications and generated millions of media impressions. As a result, SickKids received $100,000 from Toronto Hydro.